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Marketing Fine Print Giclée Prints – for Photographers
Are you searching for a new look for your photography? Something that will set you apart from the rest? Consider Fine Print giclée prints. These high quality ink jet prints on watercolor paper or canvas can give your photography a distinct new look..
Look through any art-oriented magazine, and you will see dozens of advertisements for giclée prints. But what makes the giclée process different than other reproduction methods, and what makes Fine Print giclées stand out in the world of giclée printing? It’s the Fine Print difference.
Simply put, Fine Print giclées (pronounced "zhee-clay") will give your photography the look and feel of an original piece of art. Because no screens are used, the prints have a higher apparent resolution than lithographs. The extraordinarily fine spray of ink delivers more than four million droplets per second. Each droplet is about the size of a red blood cell, resulting in the appearance of a continuous-tone print.
Whether you shoot landscapes, botanicals, abstracts or even wildlife, Fine Print’s skilled digital technicians will delight you with a stunning new expression for your photography .If you’re a black and white photographer, Fine Print giclées offer a striking new presentation for this traditional medium.
What sets Fine Print apart from other giclée printers? Not our state-of-the-art digital ink printers. Not our archival pigmented inks. Not the watercolor paper and canvas we have available (although they are chosen for their compatibility with our ink set). The Fine Print difference lies in the artistic talent and technical skill of our digital staff. All members of Fine Print’s digital team are gifted photographers and artists. You can be assured that when your image is being reproduced, it is assessed with an eye for color, contrast and balance. Every nuance of your original is considered and conserved. Where compromises must be made, due to the limitations of reproduction, the compromises are accomplished with an artistic eye, and always in collaboration with you, the photographer.
Knowing that your giclée prints are the highest quality reproductions available should make your marketing efforts easier. You can assure your galleries and collectors that your giclée prints retain the integrity of your original photography. Because giclée printing is a slow, painstaking process (it takes over an hour to print one 30 x 50 print), giclée prints lend themselves to small editions of 100 or less. Unlike offset lithographs and traditional photographs, where editions in the thousands are normal, your collectors will be relieved to know that only a select group of people will own one of your giclée prints. This is a very valid and successful marketing tool.
Galleries across the country are embracing Fine Print giclée prints. You can find them hanging alongside original paintings in galleries and art exhibits from Denver to Santa Fe, from Los Angeles to New York.. They hang in private and corporate collections. And they command top dollar.
What if you are still an emerging photographer?. What if you make your living doing small regional art fairs? What if your 16x20 photo prints sell for $50.00? Do giclée prints make sense for you? They can, if you select the right image (we can help you choose), have that image available only as a giclée, and market it as a high-end limited edition piece.
The secret to marketing Fine Print giclée prints is really not a secret at all. You must work hard, be knowledgeable about the process, be persistent and be flexible (remember, you can offer different sizes!). You need to find out what your customer needs (wants) and give it to them (research your market, ask questions). You have to be willing to learn from your fellow photographers. Study successful photographers who sell giclées. What methods of theirs can you adapt to your own marketing plan? You must be comfortable with the price you are asking. And, finally, you must believe in the intrinsic value of your photography. People love it, people want to own it. Believe it!
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